DATA DRIVEN DECISIONS

We use proven processes and data-driven solutions to drive measurable growth and transform your company into the PowerHouse brand you're meant to be.

Equipped with unique insights attained by out of the box analysis strategies, we give you the edge with every facet of our SEO process.

Tracking

Knowing where to look is half the battle.

By combining sophisticated sheet formulas with our documentation process, we’re able to track the effectiveness for every aspect of the SEO link building process.

We track how many opportunities we’ve found for each link building strategy used. We also track the success rate for each outreach strategy, research strategy, and link building strategy as a whole. We then take into account the power and number of links built from each link building strategy.

Bottom line is, we’ve devised a system to determine precisely which link building strategies are the most effective, and how to predictably achieve your ranking and revenue goals with the help from this data. We track this data for all clients, and all link building strategies.

Then we populate the data into a master file so we can get a birds eye view of how we’re doing. Spotting issues from up high enables us to pinpoint down below precisely what solution needs to be implemented.

From an operations standpoint, this is invaluable and unprecedented in the world of SEO client services. The data we collect is pure gold, and enables us the insights needed to stay on top in our industry.

80 / 20 Rule

80% of your success comes from 20% of your input.

This idea is based on a widely known principle discovered by a famous Italian economist named Vilfredo Pareto. We identify where our 20% focus should go. Then we rinse and repeat; again, and again until 100% of our focus is only on your “20%”.

This enables us to refine our process on a personal level for each of our clients making our day to day activities as effective as possible. This is why we diligently track every aspect of your SEO campaign with heavily documented data.

Armed with this data, we simplify decisions for your project down to math equations to bring predictable results that accomplish your revenue and web traffic goals. We know what to do, when to do it, what to look out for, and we rarely miss our mark.

80-20-rule

Analytics

Revenue producing outcomes

What’s an SEO campaign without analytics? We don’t focus on vanity metrics to pat ourselves on the back. We focus on the data that really matters to your campaign. Every decision we make is reliant on data that ultimately leads your campaign to revenue producing outcomes.

We devise strategies that are in sync with your business objectives. This involves growing your web traffic sources based on what can produce the highest revenue. Our sophisticated analysis strategies give us unique insights to grow your business, not just page views, with SEO

We also don’t just focus on analytics, but combine our insights we gain from other valuable sources of data like Google search console and ranking reports showing how your website is reacting in the search engines in real time. This unique and fluid approach provides sophisticated and advanced insights enabling us to make smart decisions to grow your business.

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